How to Deal With multiple passions and Finding The “It”!

[vc_row][vc_column css=”.vc_custom_1508627275203{background-color: #e0e0e0 !important;}”][vc_column_text]A lot of you all who have been following me for a long time knows that my side hustle/ entrepreneurship journey goes back a long time ago. You probably know that the younger me shifted gears so often that you didn’t know if I was coming or going when it came to doing business with you.

Not only was I a young man of many talents, but I’ve also managed many side hustles that I enjoyed that made plenty of side money for me.

Through those years, I’ve learned a lot. One of the most important lessons that I’ve learned is that a person with many talents and lots of ambition finds it extremely difficult staying put in one type of niche. We are all scattered about. We want to do it all even if we find even remotely interesting. 

No matter how talented & multifaceted we are, we just can’t do it all and still make it home in time enough to enjoy our favorite tv show and an adult beverage.

Back to me, I was once a music producer who accomplished many things Including selling music to some big deal labels and artists. I don’t often speak on those but I defiantly enjoyed it financially. After I grew bored with that, I moved over to the DJ side of the music game. I’ve been in many clubs, I’ve done live mix sets and some pre-recorded mixes that went to become “gym music”. To top it off, I had a few mixes on a local radio station as well as 2 or 3 college stations. Again, that was a big gain for me.

On top of that, I’ve also put together plans to open me a sandwich shop, a food truck, a private security company and so much more that may still be possible. I did all of this while working in management roles.

So the magic question is; how did I end up running a successful brand coaching and consulting agency?


From childhood, I’ve always wanted a business. I’ve always wanted to help others. That was ultimately my dream job! I got some old baseball cards and cut some printing paper up, glued the paper to the baseball card and wrote the “helping services” on the paper and passed them out as if they were real business cards. As a child, I also had a printing service that made money from creating and printing images and framing them.

As I got older, all of the other things that I did were fun and made me plenty of money, but helping others gain clarity in their business and helping them succeed was my place. It was what I enjoyed the most out of all of my hustles and it’s what stuck with me the most. No matter what hustle was up on my plate, I always came back to help others.

Another thing that I’ve always been a natural at was business; running a business, building a business, operating a business, managing a business, just all things business.


In the year of 2013, I put together a blog that was geared toward helping people become

This was the young business mindframe at its prime. This is the original version of G. Jones Group, LLC.

successful through my writings. The ultimate goal for The Young Business Mindframe was to compete with Entrepreneur. I blogged about entrepreneurship, leadership, and marketing. it

was truly all of my perspective and my real-life experience. It wasn’t until I realized that my blog helped so many people get through the struggles of business, that I realized that I could build a business around that.

That’s exactly what I did.

Later on, my blog crashed and was completely deleted off of my hosting account and guess what, I didn’t have a backup. I spent a few days contemplating giving up and living a normal life again. After that, I realized that this was my sign to give my new idea a try. That’s when I created the concept of G. Jones Group, LLC.

The first year of business was extremely slow as I couldn’t reel in a decent paying client to save my life. So, what did I do? I did the one thing that many entrepreneurs do when they are at the crossroads; I settled for what I could get when I could get it, and however, I could get them. When I put the idea of my coaching agency together, I was hoping that maybe clients would just jump into my arms begging for my help. That wasn’t the case at all.

The year after that, I took a small break to recoup my ideas to reboot and rebrand my business. Once I put together some packages, I put together a few strategies and I A/B tested them out to see which one would give me the best return.

I started getting clients in that would pay me $50 for a strategy, then I would find the ones who were willing to pay more for a more detailed report without hesitation. At this moment, I knew that I was in the right ballpark. I knew that all I had to do was hone in, and drill through. 

That’s exactly what I did. It worked.

Fast forward to today’s G. Jones Group, LLC  and you’ll see that I work with many small to medium size companies, a few personal brands and I’ve also developed multiple websites.


The key is to find your big “it”, is to keep moving until you feel the “click”! The click is the moment in your mind when you’re lighting up with joy and accomplishment when you’re on the target for something.

For example, the moment you realize that the direct deposit just hit your bank account. That’s the “it” moment that you want to have.

Ahh, now you know what the “click” is, right?

Once you’ve found the one thing that sticks to you, you then have to figure out how to market it. I offer consultations and strategies to help you research your market and market your product or services to them.

If you do this right, you will feel it. Trust me, it’s a great feeling. If you didn’t do this right, you’ll have to zone in on your big “it” or your marketing strategy to get you where you need to be.

If you’re for sure that you’re on the right “it” and you know that you’re marketing your brand, you may need a brand audit. With a brand audit from G. Jones Group, LLC, we thoroughly evaluate your logo, website, social media presence and any other type of online presence that you may have to give you professional insight on what’s working and what’s not working! After that, we will provide you with an action plan and an accountability partner to help you move forward!

Use this to help you take your “it” to the next level! As always, G. Jones Group offers a free 15-minute consultation to discuss your ideas and your actions here.




How did you find your big “it” moment?


Leave a Comment