Covid19 is causing a lot of chaos for businesses. From solopreneurs to big box brands, Covid19 is forcing businesses to cut back, make rational decisions quick and even close doors temporarily. As entrepreneurs and brand builders, how does that affect us? Covid19 is forcing individuals that we’d typically service to spend money in other places for safekeeping vs. spending money on their brands. For example, Some individuals are buying can goods, tissues, and all of the other supplies for those “just in case purposes. As small business owners, every dollar counts and if we aren’t careful, we could blow it quickly. Many entrepreneurs are going to have a hard time maintaining business during the midst of COVID19. Most of them don’t have a buffer or safekeepings for reasonings such as this which puts a lot of strain on them. They are either forced to continue to work during this time or close their doors resulting in losing money. With all of this being said, How can small business owners and entrepreneurs continue to gain momentum during a time like this/?
Stay CalmThis is a hard time for a lot of people, especially the small business owners that are affected the most. How is it possible to stay calm? While we understand the severity of Covid19, We also understand how panicking can affect us in many different ways. As business owners, we still have to find the middle ground between providing the services or products and connecting them with the people that need us the most. Being the go-to when those people need us is a sure way to keep the momentum going in business. While the momentum is still rolling, it’s a sure way to keep your mind off of Covid19 which is a win/win for the business.
Stay away from Social MediaWe get it. Social media is fun for some and others, it’s one of the biggest avenues for marketing. Some business relies on it to create revenue of 100%. As business owners, try to avoid social media for a few days for personal use. Social media is full of COVID19. There are posts from certified news sources and there are opinions from your auntie that think that she knows everything. Avoiding social media for a couple of days will free up some time and allow you to focus on capitalizing off of COVID19 instead of
Capitalize on it by giving backOne of my favorite points. Even though most of us are in business to make a profit, considering helping individuals that are affected greatly through this phase. One of the things that we did through G. Jones Group, LLC is offered free 20 minutes consultations for individuals that owned businesses part-time and worked somewhere that shut down because of Covid19. Du4ring our consultations, we discussed ways to capitalize on their brands and make money during this free time that they have. Of course, time is a valuable aspect for our service-based businesses, but giving back and helping out is one of the things we love here. Doing this has helped quite a few brand owners scale and look at business in a different light.
Use Your Home Time For Admin DaysThis should be a no brainer. If you have the luxury to manage your business from home, enjoy it! For those of you who don’t quite have the luxury, this is a good time to go over your business goals, income plans, and even your marketing strategy. Use this time to build the back end of the business. If your business is forced to shut down, use this time to have an admin day or two.
Shift Your Focus To Online SalesFor those businesses that need to continue to make money but plans on not getting a lot of in-person/foot traffic, Shift your focus to online sales. Put your energy into supporting your business online.